Friday, August 10, 2012

The 10 Commandments of Facebook Fan Pages

Do you have a Facebook Fan Page? If you do, are you aware that there are some 'specific rules' you must follow, otherwise you run the risk of the Facebook Police shutting down your fan page...without warning!

It happens all the time, and you'll never get any advance warning. One day you'll just go to your page and it won't be there. 

What if your clients go looking for your page and it's not there? They'll probably assume you closed it down and are no longer in business, while this could be far from the truth.

If you don't have a big following, or are just starting out, this may not be a big deal. You just start over. But...if you have a large following and your business depends on your fan page to thrive...it could be catastrophic!

So, take a look at the list below and see if you're in compliance. If you aren't, take steps to make the necessary changes before you get 'busted'...

Here’s what you need to know…

The Ten Commandments of Facebook Fan Pages

  1. Thou shall not have pricing information in your cover
      photo.
  1. Thou shall not have purchase information in your
      cover photo.
  1. Thou shall not have discount or coupon information in
      your cover photo.
  1. Thou shall not have any ‘call to action’ (i.e. Get It
      Now’, Tell Your Friends, Join Our Club, etc)
      information in your cover photo.
  1. Thou shall not have any contact information in your
      cover photo.
  1. Thou shall not put any references to Facebook
      features i.e. ‘Like My Page’ or ‘Share’ in your cover
      photo.
  1. Thou shall not have any false representations in your
      cover photo.
  1. Thou shall not have any deceptive or misleading
      information in your cover photo.
  1. Thou shall not use any copyrighted photos or
      graphics in your cover photo unless you hold the
      copyright.
  1. Thou shall not infringe on any third parties’ intellectual
      property in your photo.

Violate any of these rules (among others) and you run the
risk of Facebook shutting your Fan Page down without
warning.

If you don’t have a page, or you have a casual following, that
may not be a big deal to you.

But, if your Fan Page is business critical, you could lose
$1000s…maybe even the business itself.

I know what the rules are, and I can help you prevent a
disaster.

On the other hand, if you don’t have a Fan Page…you
should create one, or have us create it for you.

No matter how big or how small your business or cause is,
you should have a Facebook Fan Page, create and use your
vanity name, and invite people to ‘Like’ your page.

It helps establish your credibility and presence on the web,
especially if you don’t have a website!

Need some help sorting things out, let me know.

If don’t have a fan page but would like to have
one, send me a message. I can set it up for you.

Lyn
Your Social Media Consultant
http://www.thewomanexec.com

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